4. Adverteering

Summary

Cause-Oriented Efficiency creator, David Blane, lays out his rough idea for a better marketing data network. This data network only utilizes real-time voluntary customer data points which are validated. He lays out the case for this type of product by outlining the history of ad tech, where it is now, the problems with the current model, and the solutions for these problems. Read the full article on adverteering to learn more about each of the proposed problems and solutions.

4. Adverteering

Summary Cause-Oriented Efficiency creator, David Blane, lays out his rough idea for a better marketing data network. This data network only utilizes real-time voluntary customer

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Adverteering

Adverteering; voluntarily giving an advertiser access to your data to receive quality, timely ads. Two Main Problems An increase in data accumulation without permission from

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Bias Highlighter

In my book, Cause-Oriented Efficiency I briefly describe one possible tool we could use to error-correct for bias. Submissions (to a future COE platform) will

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