Summary
Cause-Oriented Efficiency creator, David Blane, lays out his rough idea for a better marketing data network. This data network only utilizes real-time voluntary customer data points which are validated. He lays out the case for this type of product by outlining the history of ad tech, where it is now, the problems with the current model, and the solutions for these problems. Read the full article on adverteering to learn more about each of the proposed problems and solutions.