We first discuss the premise of cause-oriented efficiency which can be summarized as the Information Gap. Then we discuss the goal which is to simplify complexity and information. What is it? 1.) It is a formula 2.) The Score 3.) Implications of a better society. Why we need this? History of the idea. Touch on “truth”.
4. Adverteering
Summary Cause-Oriented Efficiency creator, David Blane, lays out his rough idea for a better marketing data network. This data network only utilizes real-time voluntary customer